Product

Documentation for every part of NexCart.

Use this guide as a functional map of the platform—from onboarding and catalog setup to orders, marketing, shipping, and publishing.

Getting started

Create your merchant account, finish onboarding, and publish a working storefront.

Merchant signup & login

Store onboarding

Name your business, claim a store slug, choose a starting theme, and create the foundation for your storefront.

Setup checklist

The dashboard tracks readiness tasks: business info, first product, category, theme, shipping, taxes, payments, domain, and publish.

Dashboard overview

See store activity at a glance, jump into open orders, and follow setup guidance until the store is live.

Catalog

Build and organize everything customers browse and buy.

Products

Create products with title, description, pricing, compare-at price, cost price, SKU, images, SEO fields, draft/active status, and featured flags.

Variants

Define options such as size or color and generate sellable variant combinations with their own stock and pricing.

Inventory

Track quantities, set low-stock thresholds, enable or disable inventory tracking, and keep stock accurate as orders are placed.

Collections

Create merchandising collections for campaigns, seasonal drops, or curated homepage sections.

Brands

Associate products with brands for filtering, brand pages, and clearer catalog structure.

Media library

Upload and manage product images and store assets from a shared media library.

Reviews

Moderate customer reviews, surface social proof on product pages, and build shopper confidence.

Sales & order operations

Handle the full order lifecycle after checkout.

Orders

View and manage orders from placement through fulfillment, including line items, customer details, and status updates.

Returns & RMA

Accept return requests, review RMA cases, and process returns with inventory and refund rules from the merchant returns tools.

Refunds

Issue refunds against eligible orders and keep payment and order records aligned.

Invoices

Generate invoice records, preserve immutable snapshots, and download PDFs for accounting and customer delivery.

Customers

Maintain customer profiles, order history, and account-level context for support and marketing.

Discounts & coupons

Create discount codes and promotions that apply during checkout based on your campaign rules.

Checkout, payments, shipping & tax

Configure how shoppers pay, how orders ship, and how tax is calculated.

Cart & checkout

Guest and signed-in checkout with addresses, shipping selection, discounts, tax calculation, and order placement.

Payments

Enable payment providers from the Payments dashboard. Cash on delivery and card-ready providers can be configured per store.

Shipping methods

Create flat or conditional shipping methods with name, price, optional minimum order amount, and active/inactive status.

Shipping providers

Connect supported carrier integrations (such as Shiprocket) for rate sync and operational shipping workflows where configured.

Tax settings

Define whether prices include tax, set tax display labels, and apply store tax rules at checkout.

Marketing & growth

Acquire, convert, and retain customers with built-in marketing tools.

Marketing hub

Central place to manage growth campaigns, related tools, and store marketing settings.

Email campaigns

Compose and send email campaigns to customer segments, with delivery tracking through the notification pipeline.

Automations

Trigger multi-step flows such as abandoned-cart recovery or inactive-customer outreach. Automations can be enabled per store.

Customer segments

Build audiences from purchase behavior and customer attributes, then target campaigns and automations precisely.

Abandoned carts

Detect carts left before checkout and send recovery emails through background jobs.

Discount campaigns

Run broader promotional campaigns tied to discounts and measure performance in marketing analytics.

Campaign analytics

Review opens, clicks, and campaign outcomes so you can improve future sends.

Loyalty

Reward repeat buyers and encourage retention with loyalty program tools.

Gift cards

Issue and manage gift cards that customers can redeem at checkout.

Product recommendations

Configure related-product recommendations that appear on the storefront to increase average order value.

Store blog

Publish articles from the dashboard and show them on the storefront blog to support SEO and storytelling.

Insights, SEO & reporting

Understand performance and improve discoverability.

Analytics

Track sales, traffic, and conversion trends from the Analytics dashboard.

Insights

Surface actionable recommendations based on store health and commerce activity.

Store health

Monitor readiness and operational health scores, with recalculation and snapshot support.

SEO center

Manage SEO settings, sitemap/robots exposure, and page-level search metadata for better discovery.

Reports

Export and review commerce reports for deeper operational and financial visibility.

Integrations

Connect tracking and third-party tools that extend analytics and marketing measurement.

Storefront experience

What shoppers see and use on your branded online store.

Branded storefront

Each merchant gets an independent store—not a marketplace listing—served on a subdomain, custom domain, or platform path.

Themes & customization

Choose a theme and customize look-and-feel from Theme settings without writing code.

Localization

Support locale-aware storefront routes, languages, and formatting through localization settings.

Product browsing

Shoppers can browse products, categories, collections, brands, and search results across the storefront.

Wishlist & compare

Customers can save products to wishlists and compare items while shopping.

Customer accounts

Shoppers can register, sign in, manage addresses, view orders, request returns, and update account settings.

Content pages

Publish About, Contact, FAQ, Privacy, and Terms content for your storefront from store policies/settings.

Notifications & communications

Keep merchants and customers informed throughout the order journey.

Notification center

Review merchant notifications and delivery history from the dashboard.

Transactional emails

Send order, account, and operational emails through the notification platform and template system.

Email templates & preferences

Control which notification templates are active and manage delivery preferences from Settings and Notifications.

Background job processing

Campaign sends, abandoned-cart emails, analytics aggregation, and automation steps run through the job queue.

Publishing, domains & store modes

Control when and where your store is publicly available.

Publish & unpublish

Validate store readiness, create a publish snapshot, set the store live, or take it offline when needed.

Publish rollback

Restore a previous publish version when you need to roll back storefront configuration.

Custom domains

Add a hostname, complete DNS verification, and serve your storefront on your own domain.

Platform subdomain

Launch quickly on a NexCart/platform subdomain before connecting a custom domain.

Store status modes

Switch between draft, active, maintenance, password-protected, suspended, and archived modes for launches and private previews.

Settings, security & system tools

Configure the operating foundation of your store.

Business settings

Update store name, description, logo, currency, country, and core business profile details.

Localization settings

Configure languages, formats, and translation-related storefront behavior.

Store policies

Maintain privacy, terms, about, contact, and FAQ page content shown to shoppers.

Audit log

Review important merchant actions for operational accountability.

Diagnostics

Inspect system and store diagnostics when troubleshooting setup or delivery issues.

In-app help

Use contextual dashboard help for field-level guidance while configuring products and settings.

Multi-tenant security

Each store’s data is isolated with store-scoped access controls so merchants only see their own catalog, orders, and customers.